Update based on bounce emails

Enhance your Salesforce data quality by effectively managing bounce emails and improving communication strategies.

Overview

The data quality issue within Salesforce has become a significant concern, as it impacts the accuracy and reliability of customer information and leads. Inconsistent data entry practices, duplicates, and incomplete records can lead to inefficiencies in sales processes and hinder effective decision-making. Addressing these issues is crucial for maintaining the integrity of the data, enabling better customer relationships, and improving overall organizational performance.


Impact

The data quality issue highlighted on this page has led to an increase in bounce emails, indicating that a significant number of contacts are either invalid or outdated. This not only affects communication efficiency but also skews analytics and reporting, hindering the organization's ability to make informed decisions. Addressing this issue is crucial to maintaining a reliable database and ensuring effective outreach.


Steps to resolution

Determine Approach 🎯

Identify where the contacts can be sourced from for accounts that don’t have any. In this example, we will be using the associated opportunity contact roles on opportunities but email domains and activities could also be used.

Navigate to an Example 🕴

Click on an account that has this issue. This will be where you prompt the adq assistant to help resolve the problem.

Prompt the Assistant 💬

Prompt the adq assistant on the problem (e.g., “the account has no related contacts) and the solution (e.g., pull contacts from the opportunity contact role of associated opportunities). Press analyze once the system has been prompted.

Validate Results ✅

Spot check some of the similar records and suggested changes in the editor to ensure that it is returning accurate fixes. If you find any discrepancies, adjust the prompt and try again.

Enjoy the Success 🎉

Sit back and watch as the changes get pushed into Salesforce! You did an awesome job! 🚀